# Start Here: Synthesis Background
### **Synthesis: The process of combining different materials or components to produce a new item, either physically or conceptually.**
* In chemistry, it is the process of creating a new substance from simpler or more basic ingredients.
* In music, it is the practice of merging or altering pre-existing sounds.
* In philosophy, synthesis is the process of bringing together disparate ideas or thoughts to create a fresh, cohesive viewpoint or theory.
### **And for us, it means combining:**
**3 DIFFERENT GROUPS OF INTEREST:**
* Early Adopters (NFT buyers and web3 builders)
* Non-web3 Audiences & Brands
* Designers & Artists
*with*
**3 TECHNOLOGIES:**
* Blockchain
* Mixed Reality: AR, VR, 3D & Metaverse
* Artificial Intelligence
*through*
**3 FRAMEWORKS:**
* Crowdsourcing
* Frictionless Access
* Sound Business Foundation
*to* **develop a whole new platform of creation, commerce, and community.**
### **Each of the interest groups has its own problem:**
* **Early Adopters** operate in an environment based almost entirely on speculation that poses substantial challenges not just for the web3 architects, but also for investors and users who engage with them.
* **Non-web3 Audiences & Brands** are confronted by huge barriers to entry, marked by steep learning curves and high-risk and high-cost assets, hindering their participation.
* **Designers & Artists**, while exceptionally creative, may lack a comprehensive understanding of how the combination of web3, AI, and XR can help them elevate their creations, engage their communities and expand their revenue streams in unprecedented ways.
By architecting an optimal environment centered around education, collaboration, and a revenue-generating business model as its foundation, Synthesis facilitates a WiN-WIN-WIN scenario for every group of interest.
* **Designers & Artists** get all the tools and opportunities to thrive in this new digital creator economy fueled by the concept of crowdsourcing and our business model
* **Non-web3 Audiences & Brands** gain frictionless access to this new and exciting world of digital creation. Brands benefit from global exposure and brand awareness, additional revenue streams, and access to new and enhanced customer engagement while their customers experience new and fun ways to interact with their favorite producers and enjoy innovative perks and loyalty incentives.
* **Early Adopters** take advantage of mass adoption as the market matures and develops new ways of value creation. The holders of genesis NFTs also enjoy unique privileges when holding the most important digital assets in their portfolios.
You can read more about the Synthesis operational model in the **Business Model Section** below.
# Mission, Vision & Values
**Our mission** is to facilitate digital creation by empowering all creators (from experienced designers & artists to dreamers) to leverage the transformative power of web3, AI, and XR through access to education, cutting-edge tools, meaningful narratives, and innovative business models.
**Our vision** is to connect Artists and Creators with Audiences & Brands, Web3 Technology with its Potential, and Ambition with Opportunity. Through Synthesis, we envision a future where technology empowers artists and creators, transforming art, community engagement, and the way we connect in an ever-evolving digital landscape.
### Our values are Innovator’s Spirit, Inclusive Access, and Impactful Community:
* **INNOVATOR’S SPIRIT:** We're all about challenging the status quo and thinking outside the box. We don't just encourage curiosity and boundary-pushing – we thrive on it. It's our mission to always keep reaching for the next big thing in technology and creativity, and we're all about nurturing a can-do attitude and enduring spirit among our Synthesis family. We're not just looking to the future – we're actively shaping it together.
* **INCLUSIVE ACCESS**: We are committed to democratizing access to cutting-edge technologies. We strive to lower the entry barriers for digital content creation, making tools, resources, and education accessible to everyone, regardless of their background or experience level. We envision a world where anyone with an imagination can participate in and benefit from the digital creator economy.
* **IMPACTFUL COMMUNITY:** Enough with the division, it’s time to connect. Connect with each other, connect with our inner power, connect technology with nature, and create a balanced way of life. We are here to build an example of how new technologies, combined with a conscious human spirit and common values, bring out the best in all of us.
# Team Overview
### **The art is directed and designed by a team that includes:**
* [**Katarzyna Konieczka**](https://www.facebook.com/KonieczkaCostumes), a world-renowned costume designer whose work has been featured in Vogue and Vanity Fair, has created costumes for Madonna, Fergie, and Lady Gaga amongst others, and is on CNN's list of top 10 designers of the future.
* [**Maciek Bernas**](http://www.maciejbernas.com/portfolio) is an award-winning fashion and beauty photographer who has worked with Mercedes Benz and Swatch appearing in Vogue, Elle amongst others.
* [**Wojtek Magierski**](https://magierski.pl/), an expert, and owner of 3D modeling training center M4G SEMINARS specializes in 3D modeling, motion design, and post-production.
* **Our core team** also includes business owners with successful exit histories, cryptocurrency, and NFT experts, multiple people with lifelong experience in the world of art, fashion, and branding as well as skilled metaverse experience builders.
Costume that was made for Madonna by Katarzyna Konieczka
# Business Model & Income Sources
### 1) **DIGITAL VENTURES AGENCY (B2B)**
Our Digital Ventures Agency employs an innovative B2B model that melds the unique facets of digital advertising for brands through the creation and marketing of digital collectibles. At the core of this approach, we leverage the benefits of crowdsourcing to optimize interaction and generate high-value outcomes. Our business model is designed with a strong focus on engagement. We offer brands a rich and interactive experience, strategically priced to be highly competitive. At the same time, we forge new pathways for digital creators to broaden their audience and bolster their income, encouraging a vibrant and creative ecosystem. This innovative model promotes a mutually beneficial scenario for all involved parties. From digital asset holders and creators to brands and their audiences, we cultivate a space that fosters consistent value growth. Our B2B services secure stable revenue from our global client base. Given the rapid digital transformation and increased emphasis on the metaverse, we anticipate a substantial rise in demand for these services in the coming years. As such, Digital Ventures not only offer brands an opportunity to innovate and engage audiences in a novel way but also ensure steady and sustainable revenue generation. In summary, the Digital Ventures B2B model presents a unique blend of digital advertising, digital collectible creation, and crowdsourcing. It champions the needs of brands, creators, and audiences, promising value growth for everyone involved. With this approach, we enable brands to navigate the complexities of the metaverse effectively and capitalize on the vast potential of the digital economy. This business model, combined with the integral crowdsourcing process, is fortified by our primary utility:
### 2) CREATORS HUB:
**Interdimensional Nomad Academy (iDNA)** offers an educational platform that equips learners with essential skills for the virtual world. These include 3D modeling and design, texturing & material design, animation and rigging, game engines, industry-specific programming, NFT technology, and AI tool application. Exclusively available to Synthesis NFTs holders, iDNA is designed to be the most extensive 3D content creation training for the metaverse. As we foresee a significant surge in the virtual economy, soon anyone will be able to leverage blockchain and AI technology and create desirable digital assets. The Synthesis will further facilitate scholarships and regular contests to support emerging creators.
**Creators Hub** will generate Income from profit sharing from new collection launches and from upsell opportunities.
### 3) LIM3LIGHT:
Our decentralized creator's marketplace encourages any artist or creator to share their work with a global audience. Through collaboration, connectivity, and interoperability, we can shape the digital world into an environment that's appealing to everyone. Lim3light will allow users to customize their avatars by mixing and matching thousands of different body parts and patterns. Convenient fiat payment options and seamless web3 technology integrations will provide easy, frictionless access for anyone, without any technical knowledge. Even your grandma will be able to buy digital assets on our platform, without asking for your help. Using Lim3light will be also beneficial for creators as our platform will ALWAYS respect their royalties settings by fully implementing innovative creator-centric solutions like the ERC 721-C standard. By prioritizing creator profits and collaborations with globally acclaimed artists, Lim3light aims to be the ultimate destination for anyone wanting to make a unique statement. A milestone event for our platform will be our inaugural contest, 'Digital Titans Clash', allowing designers/creators to compete for prizes and a share of the contest's revenue. Lim3light will fully support Apple Vision Pro meaning that all of the assets created with our platform will be readily available to be used on thousands of AR apps.
### **4) IRL EVENTS:**
The web3 world is in dire need of high-quality IRL events. As digital interactions become commonplace, the necessity for IRL meetings becomes paramount. Our live events will focus on offering a rare chance to network, learn, and cultivate relationships that strengthen the entire web3 ecosystem. Our team possesses the experience and vision to make these events a reality, with our inaugural digital creation conference announcement coming soon!
### 5) NFT & NATIVE TOKEN TREASURY:
The company budget will be supplemented by regular releases of the native token - $QDST from our treasury as well as from staking of Genesis NFTs belonging to the project’s treasury.
### 6) DEVELOPMENT OF NOVELTY SOLUTIONS WITHIN THE MERGE OF NFT, AI, AND XR TECHNOLOGIES.
Working at the forefront of this new exciting field will allow Synthesis to create synergies, discover new markets, and build partnerships unlocking potential for new revenue streams
# Technology
## [1. Blockchain](/the-synthesis/technology/1.-blockchain)
## [2. XR](/the-synthesis/technology/2.-xr)
## [3. AI](/the-synthesis/technology/3.-ai)
# 1. Blockchain
Our project would not be possible without the use of blockchain technology.
Blockchain operates as a decentralized, distributed ledger that records transactions across multiple computers in such a way that the involved records cannot be altered retroactively. This ensures transparency, security, and integrity of data. The shared and immutable nature of this ledger establishes trust and enables peer-to-peer interaction without requiring intermediaries, facilitating efficient, streamlined operations, and thus creating new ways of economic interactions.
Web3, also known as Web 3.0 or the decentralized web, represents the next evolutionary stage of the internet. It is marked by the integration of blockchain technology, transforming the user's interaction with the digital realm. Unlike its predecessors, Web3 facilitates true digital ownership and user sovereignty, providing users with full control over their digital identities, assets, and personal data.
Non-Fungible Tokens (NFTs) play a pivotal role in this paradigm shift. NFTs are cryptographic tokens on a blockchain network that represent unique digital assets or goods. Unlike cryptocurrencies such as Bitcoin or Ethereum, which are fungible and identical to each other, each NFT has a distinct value and specific information that distinguishes it from other tokens.
In the context of Web3, NFTs become the bedrock for validating and transferring ownership of unique digital assets, ranging from digital art to virtual real estate. This unique proof of ownership, made possible by blockchain's immutable ledger, provides an unprecedented level of assurance in the digital realm. This ultimately offers artists, creators, and collectors the opportunity to monetize or invest in digital assets in a manner not only previously restricted to the physical world but also in a new innovative way yet to be discovered.
In essence, the convergence of blockchain technology, Web3, and NFTs heralds a transformative era in the digital landscape, paving the way for a more secure, transparent, and user-centric internet.
# 2. XR
Mixed Reality (XR) is an innovative technology that fuses the real and virtual worlds to produce new environments where physical and digital objects co-exist and interact in real time. It encompasses both Virtual Reality (VR), which immerses users in a fully digital environment and Augmented Reality (AR), which overlays digital information onto the physical world.
Virtual Reality (VR) creates a completely immersive digital experience. Through a VR headset, you can be transported into an array of simulated environments. This technology allows users to explore and interact with these digital worlds as if they were physically present - it's like stepping into a game or a movie instead of merely watching it.
Augmented Reality (AR) seamlessly integrates digital information with the real world. Using a smartphone or AR glasses, you can see and interact with digital content overlaid on your physical surroundings. AR enhances the real world with digital details such as images, animations, and useful data, changing the way we learn, shop, and connect with each other.
The metaverse represents the convergence of virtually enhanced physical reality and physically persistent virtual space. It's akin to a collective, shared online environment that's facilitated by the fusion of virtual reality (VR), augmented reality (AR), and the internet. Think of it as a universal digital playground where countless realities coexist and are always accessible.
Within the Metaverse, the concept of digital assets takes on a new dimension. Individuals can create, manipulate, and even monetize these assets, offering an unprecedented level of interaction and immersion. It can host a spectrum of experiences, from virtual meetings and concerts to fully-fledged alternate realities where users can own land, construct buildings, or trade virtual goods.
For artists and creators, the metaverse opens a realm of possibility. They can craft immersive artwork or interactive experiences that transcend the traditional boundaries of the physical world. Businesses can establish virtual storefronts, providing services or selling goods that exist solely within the metaverse.
The metaverse ultimately represents the future of digital interaction. It redefines the way we perceive, interact with, and derive value from the digital world, paving the way for a new era of immersive technology and digital economy. It's not just about technology; it's about creating a seamless continuum between our physical reality and the digital universe, expanding our potential for creativity, connection, and commerce.
# 3. AI
Artificial Intelligence (AI) is a transformative technology that's rapidly changing various aspects of our lives, particularly in the realm of digital creation. AI's ability to automate, learn, and adapt has made it a powerful tool for creators, reducing entry barriers and fostering innovation.
For digital creators, mastering complex software and tools has often been a prerequisite. However, AI is democratizing this process by simplifying and automating tasks that once required specialized skills. From graphic design and music composition to video editing and 3D modeling, AI algorithms can assist creators, making it easier for novices to produce high-quality content.
AI platforms can generate design elements, suggest improvements, and even produce content based on certain parameters, reducing the time and effort involved in the creative process. This not only makes digital creation more accessible but also frees up creators to focus on ideation and strategic thinking, aspects where human creativity truly shines.
AI-driven tools assist creators in building intricate virtual worlds or personalized digital assets, making the vast potential of the metaverse more accessible to a wider range of creators.
By augmenting human creativity with AI, we are set to witness a new era of innovation in the digital domain.
# Tokenomics
**Genesis NFT collection size - TBA**
### **Allocation:**
* Fair Public Auction - 30%
* Allowlist Holders - 60%
* Partners - 4%
* Company Treasury - 4%
* Synthesis Team - 2%
### $QDST
Genesis NFT Holders will have an option of staking/locking their NFT in order to generate our ecosystem native token - Quantum Dust ($QDST).
NFT staking/locking will be responsible for generating around 80% of the whole $QDST supply, giving holders substantial influence over the ecosystem.
The remaining 20% will be dedicated towards initial liquidity, company treasury, marketing & partnerships, the team, and mint incentives.
To lower the inflation rate, $QDST will be burned in multiple events, based on project needs and community support for each solution.
### **$QDST will be needed in order to take part in different events throughout our ecosystem:**
* Bidding on phygital couture auctions
* To pay for renting out the Genesis NFT
* To cast a vote in our competitions
* To take part in raffles
* To access some of the quests and treasure hunts
* Stake it to influence the decision-making process in future DAO
# Utility
# The Core Team
## Creative Director
[Katarzyna Konieczka](https://www.instagram.com/konieczkacostumes) - Award-winning graduate of the International School of Costume and Fashion Design. Featured on CNN's list of top 10 designers of the future. She has worked with Vogue, I-D Magazine, and Top Model, among others. She created costumes for figures such as Madonna, Fergie, David LaChapelle, Lady Gaga, and Nergal of Behemoth, to name a few. Some of her most recent work has been done for Madonna and the John Malkovich movie "Mindcage.”
## Vision & Management
[Piotr Borowiec ](https://www.linkedin.com/in/piotrborowieccom/)- Serial entrepreneur, full-time crypto investor, and builder since 2019, author of the book ‘Bitcoin Explained - beginners guide to profits’. During his 20-year career, he successfully managed and developed businesses on three different continents.
[Simon](https://twitter.com/simon_qdst) - Entrepreneur, with years of experience in eCom business, sales, management, and growth. NFT geek and enthusiast. Founder of Non-Fungible Mafia alpha group.
## Technical Director / 3D Leader
[Wojtek](https://magierski.pl/) - 3D modeling expert with over 10 years of experience, owner of 3D modeling training center M4G SEMINARS. Specialized in 3D modeling, motion design, and post-production.
## Art & Fashion
[Maciek](https://www.instagram.com/maciejbernas/) - An award-winning fashion and beauty photographer who has worked with brands such as Swatch, Mercedes Benz, Eva Minge, and Inglot. His work has appeared in Vogue, Elle, Fashion Magazine, K Mag, and many others.
[Uliana](https://www.linkedin.com/in/uliana-velgosh-a61526152/) - Multidisciplinary fashion and visual designer with years of experience working for renowned brands, including Cy-Bella (clothing concept design) for Bella Hadid, Reserved, Vistula, Sugarfree, and Radisson.
[Lisa](https://www.linkedin.com/in/lisa-kolb-x/) - Founder of XKEY LABS and strategic advisor for various organizations, Lisa is an experienced expert in the field of digital art, NFT curation, and metaverse events, advising artists, brands, collectors, galleries, agencies, and platforms.
[Ida](https://www.artstation.com/lukalart) - A 3D graphic design sorceress, conjuring mesmerizing digital worlds and characters with her artistic vision and technical prowess.
[Piotrek](https://www.artstation.com/krolowalama) - A 3D graphic design wizard, weaving pixels and polygons into stunning masterpieces that bring imagination to life.
## Branding & Marketing
[Artur](https://www.linkedin.com/in/arturkruzolek) - Multipotentialist experienced as a brand builder, storyteller, marketer, coach, and sound engineer. He has worked with Amazon, Bose, Axe, and Lufthansa, among others.
[Mati](https://twitter.com/JoinNFT) - Entrepreneurial marketing consultant. He is an expert in consumer behavior and marketing. Creative problem-solver is willing to assist businesses to flourish in today's competitive industry.
## Tech
[Artur Chmaro](https://www.linkedin.com/in/arturchmaro/) - experienced programmer and educator, Web3 entrepreneur responsible for our tech infrastructure. CTO of [License Rocks](https://license.rocks/).
[Kamil](https://twitter.com/waldman_eth) - Coding prodigy, responsible for security in some of the biggest NFT projects.
## Community
[Arek](https://instagram.com/ark_sparrow?igshid=ZDdkNTZiNTM=) - Full-time crypto investor and experienced team builder. Organizer of business conferences.
[Sarah](https://twitter.com/itssarrrahhhh) - Web3 enthusiast since 2020, on a wild and exhilarating journey. Sarah has successfully built three web3 projects, fueled by her passion for innovation and creativity. Her main areas of expertise are business development and marketing, focused on crafting captivating campaigns and bringing brands to life.
## Collabs
[Michal](https://www.linkedin.com/in/mvro/) - Marketing, sales, and business development specialist with experience in the web2 and web3, driving growth and building successful partnerships in crypto, NFTs, and AI space.
# Case Studies
## The Billion-Dollar Phenomenon—Your Blueprint for Success
NBA Top Shot has turned heads and screens alike with its staggering $1 billion trading volume since its 2020 inception.
What if we told you that the universe where the dazzling athleticism of the NBA melds with state-of-the-art blockchain technology is not only a reality but also a case study for your next business move? Welcome to NBA Top Shot—a platform that raked in over $1 billion in trading volume and could serve as your very blueprint for digital collectible success. Think of it not merely as a spectacle but as your playbook for crafting a digital collectibles empire.
What if it could be bottled up and applied to your own venture?
Well, that's not just wishful thinking—it's the core of what Synthesis brings to the table
### Unlocking the Blockchain's Potential: The Universal Tech That Powers Platforms Like NBA Top Shot
Blockchain technology is more than just a buzzword; it's the linchpin for platforms like NBA Top Shot. It ensures unparalleled security, offering a trustless system where transactions are immutable. The technology also boasts impressive scalability, accommodating millions of users without a hitch. Not to forget its programmability which allows you to program your digital assets to do and be anything you want!
### Transforming Fan Engagement Into an Art Form, and a Business Strategy
**Stat Alert:** 1 million registered users, 112,000 MAUs, and 28,000 DAUs as of January 2023!
NBA Top Shot has transcended trend status to redefine modern sports culture. But beyond that, it serves as a proof of concept that leveraging technology to supercharge fan engagement is not just feasible, but astronomically rewarding.
This is no longer just the future; it's the present, and it's exactly what we specialize in at Synthesis
### The Innovation Wave: Branding Transformed by Digital Collectibles
The global digital collectible market was valued at $16.6 billion in 2022, and it's projected to skyrocket to a staggering $250 billion by 2028. With an 18.55% CAGR from 2023 to 2027, it's evident that we're not talking about a flash in the pan. By 2028, 1 in 3 people is expected to own a digital collectible, reaching across a broad demographic spectrum with an average owner age of 35.
**Stat Alert:** A LeBron James "Rookie Dunk" NBA Top Shot moment sold for $230,000!
Sure, owning a LeBron dunk for $230,000 sounds outlandish—unless you're the platform that made it possible. NBA Top Shot has shown that with the right mix of tech, community, and curated scarcity, you can tap into unparalleled revenue streams.
We know how to help your brand do the same.
With NBA Top Shot, owning digital moments has evolved into owning shares in sports history.
226,999 unique buyers flocked to NBA Top Shot in January 2023.
It's a thriving ecosystem of buyers, sellers, and traders. A testament of how digital can not only mirror but even outshine real-world experiences.
It's a model of what can be accomplished with visionary technology, strategic curation, and robust community engagement.
Now, imagine replicating this for your brand, product, or community.
### Just the Tip of the Iceberg: Beyond NBA Top Shot
NBA Top Shot is just one dazzling example among a constellation of success stories in the digital collectibles arena.
Industry giants like Reddit, Adidas, Gucci, and McDonald's are just a few of many dipping their toes in this flourishing market.
It's not a specialized, fringe industry anymore; it's a ubiquitous strategy that's turning heads in every sector.
And the most exhilarating part?
With Synthesis, you can be a part of it in just 90 days!
Is your brand ready for a seismic shift in consumer engagement?
At Synthesis, we're offering more than just services; we're offering you the future.
Seize this opportunity and become the next phenomenon in the digital collectibles space.
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